We're on a mission to grow the world's heart by making people-empowered giving the largest contributor to causes in the world.
Americans gave $390 billion to charity in 2016 -- our most generous year to date. 72 percent of that sum came from individuals, and study after study has confirmed what we’ve long been suspecting: our population -- and Millennials, in particular -- care. In fact, they care more than they ever have before, and the proof is in their pocket: they care about where they spend their money, and whether or not their support is going towards businesses that stand for something bigger than themselves.
Don’t believe us?
90 percent of customers would donate more if a brand gave them the means to do so, and 91 percent of Millennials would switch brands entirely to support one associated with a cause they care about. Those are stats you can’t ignore.
The in/PACT idea started over 20 years ago when our founder helped pioneer what is currently known as “cause marketing” -- the practice of growing a business by aligning with a cause. Since then, a lot has changed -- we’ve developed a groundbreaking technology platform to make that process easier, we’ve partnered with Fortune 500 companies and brands to help bring their purpose to life and we’ve truly begun paving the path to revolutionize the way brands across the country connect with their customers around a shared set of values.
However, despite these exciting changes, there is one thing that remains the same: our mission. We’re passionate about growing the world’s heart, and we’re on a mission to make people-empowered giving the largest contributor to causes in the world.
"We believe THAT THE TIME HAS COME FOR A NEW PACT, BETWEEN COMPANIES, PEOPLE AND THE CAUSES THEY CARE ABOUT, THAT ERASES THE BOUNDARIES BETWEEN CONSUMERISM, CAUSE ADVOCACY AND BUSINESS SUCCESS."
WE BELIEVE that the time has come for a new pact, between companies, people and the causes they care about, that erases the boundaries between consumerism, cause advocacy, and business success.
WE BELIEVE that in today's world, companies are more profitable and achieve more sustainable growth when their consumers are able to not only identify but act upon a set of shared values.
WE BELIEVE that companies not only can but must find new ways to connect doing well and doing good, and that causes are able to have exponentially more impact when businesses bring their commitment and resources to the table.
WE BELIEVE that consumers themselves should be empowered to decide where contributions that derive from a percentage of their purchases should go, not corporations.
WE BELIEVE that the most effective companies are those that combine every single act of selling with a reciprocal act of giving.
WE WON'T STOP until we've transformed people-empowered giving into the single greatest contributor to causes in the world.