Sooner or later, every CEO responsible for a community program hears the same question from the board: What does the business get in return? BCG has now put some weight behind the answer. In The CEO's Case for Local Civic…
Inside many companies, generosity and growth still sit in different departments, with different budgets and different goals. Customers, of course, do not see those internal divisions. They simply experience the brand. Closing…
When I think about the idea of "giving better," I don't think it simply means helping companies donate money or add a giving component to a campaign. That is certainly part of…
A quarter of US loyalty points are never spent. Half of consumers say they'd rather donate their rewards than redeem them. Almost no program connects those two facts. This is the story…
ACCP's 2026 Predictions Survey says nearly 80% of CSR budgets will hold or grow this year. The real story is underneath that number: fewer partners, larger grants, and a shortlist that is…
US giving crossed $600 billion for the first time in 2025, and corporate giving barely moved. Two facts, one report. The interesting part is what sits between them. Every year, Giving USA…
Corporate philanthropy hasn’t gone away after the DEI backlash. But for many brands, it’s started to feel like walking through a minefield. Since 2024, corporate citizenship teams have been caught between three…
We ve all been there: at checkout, prompted to donate a dollar. It brings to mind that old Simpsons scene, where someone is guilted into giving for starving children. Well-intentioned, sure, but…
In the dynamic realm of corporate social responsibility and brand purpose, in/PACT's inaugural episode of the Brand Purpose Podcast offers a wealth of insights. Hosted by Gregg O'Neill , in/PACT's Chief Revenue…
The world is rapidly changing, and in this bustling landscape, the companies that stand tall are those that are more than just profit machines. They are entities with a heart, a vision,…
"An organization s success has more to do with the clarity of shared purpose, common principles, and strength of belief in them than to assets, expertise, operating ability or management competence, important…
In an era where empathy and commerce merge, the " Future of Loyalty 2023 " report uncovers a promising trend: the rise of socially conscious elements in loyalty programs. This transition aligns…
In the rapidly evolving landscape of charity-corporate relationships, the alignment of corporate support with social causes is becoming indispensable. As the Head of Nonprofit Operations, I see this as an excellent opportunity…
Corporations across dozens of industries invest in a variety of ESG (Environment, Social, Governance) initiatives to reduce their environmental impact, better serve communities and adopt best practice corporate governance policies. Core to…
New Research Shows the Value in Enhancing Loyalty Donation Programs Loyalty reward programs are a popular way for brands to incentivize customer loyalty and repeat business. These programs offer a variety of…
CHARLESTON, SC, USA, April 5, 2022 / EINPresswire.com / -- in/PACT , an Enterprise SaaS Social Good Loyalty Leader with the mission to enable purpose driven brands and their loyalty members to…
How shoppers came together to support New Eyes for the Needy s critical mission to provide eyeglasses to neighbors in need. Real life stories of growing the world s heart, straight from…
The holidays are just around the corner, and it's time to start planning for the Giving Season. This holiday giving season kicks off on December 1st, with Giving Tuesday. Giving Tuesday is…
Combatting The Age-Old Gimme More Mentality How many parents think their children are too focused on what they are getting for themselves instead of what they can give to others? Can you…
CHARLESTON, SOUTH CAROLINA, UNITED STATES, July 13, 2021 / EINPresswire.com / -- in/PACT Incorporated , a leading enterprise charitable giving platform, announced today the appointment of Gregg O Neill to a new…
Many people we encounter are introspective about what we are supposed to take away from a year of social change, especially considering a global pandemic that caused people to quarantine or shelter…
In partnership with in/PACT, you can now donate your Walgreens Cash rewards to local and national nonprofits online and through the app. If a year of sheltering in place has had one…
DEERFIELD, Ill. CHARLESTON, S.C., April 01, 2021 - In an effort to advance the health and well-being of communities across the U.S., today Walgreens unveiled a new myWalgreens donation feature*, which allows…
We re excited to announce in/PACT s newest partnership with The Game Agency , CHANGEx , and the GoodCoin Foundation for an innovative platform: Games for Good . Tapping into what has…
Client-Based Case Study The Challenge The Covid-19 pandemic resulted in dramatic shifts in consumer behavior in 2020. As parents and kids adjusted to the new normal for back to school, face masks…
2020 Year in Review - December 2020 This past year has been a challenging year for so many people, families, and businesses. And yet, communities across the world have come together in…
ROI is one of the most frequently asked questions we get when we talk to Financial Institutions about our white-labeled giving solution GoodCoin . When considering the keys to maintaining a good…
Round Up is a new, innovative solution that lets cardholders round up money from every transaction into their savings account or donate to a charity of their choice Cardholders can control the…
Over the last several weeks I ve been reaching out to thought leaders in the corporate and brand purpose arena as part of a quest to understand how companies are responding to…
Eight Books for Purpose-Built Leaders Navigating Challenging Times These eight must-read business books frame and bring to life narratives for how today s companies and brands must learn to connect with their…
These days, the significance of building real and lasting customer loyalty goes without question. However, many companies and brands struggle to remain relevant as the consumer mindset shifts away from mere transactional…
in/PACT and the GoodCoin Foundation are proud to announce our latest partnership and giving program with School Mask Pack , a new Crayola-licensed 5-day mask system. Crayola s heritage of supporting schools…
At in/PACT, the vision that guides us is all about "Growing the World's Heart." Although this may sound like simply a poetic set of words, it's a mantra grounded in a hard…
in/PACT is bringing our global network of leaders, partners, and communities together for #GivingTuesdayNow , an international day of generosity and support that will unify people around the world on May 5,…
CHARLESTON, SC, April 15, 2020 in/PACT Incorporated announced today the appointment of industry veteran Gregg O Neill to a newly created leadership role as SVP of Business Development, Loyalty Services. In that…
The outbreak of the coronavirus is causing major disruptions across the U.S. and around the world, with the resulting uncertainty and aftereffects expected to ripple through society and the economy for months…
Recent studies on the impact of social good engagement on companies bottom line results show that 2020 is likely to be a banner year for programs that help drive meaningful engagement around…
CHARLESTON, S.C. , March 18, 2019 /PRNewswire/ -- in/PACT, the nation's premier payments and solutions provider for consumer charitable giving via financial institutions and brands, announced today the appointment of Elena Pierce…
As a 25-plus-year veteran of banking and payments, I ve witnessed the financial services industry struggle to keep its core business models relevant to rapidly evolving consumer expectations. The digital revolution has…
CUs have the opportunity to provide more relevancy by transforming digital banking with charitable giving. Big banks often get a bad rap as capitalists simply out to make investors and their executives…
Last week for our January Day of Caring, the in/PACT team volunteered at the Lowcountry Food Bank with Trident United Way. Together, our group helped sort 5,200 lbs of food in the…
GoodCoin : Making Giving Better for Everyone At mid-year 2018, we continue on our mission to grow the world's heart by making charitable giving easier, more accessible and more secure for people…
Earlier this year, in/PACT Co-Founder CEO John McNeel gave an interview to Rich Conte, E ditor-in-Chief of the Tech Life Podcast on Silicon Harbor Magazine. You can listen to the full podcast…
2017 was an astonishing year of growth for in/PACT, driven by a sense of purpose, by heart and by business focus. The year saw us meet a number of goals and accomplishments…
Giving Back. It s become table stakes for most corporations today at least the ones that have understood and embraced the importance of Purpose. Arguably as well, it s become the mantra…
The 2017 NFL Draft is upon us. That means, starting today, hundreds of thousands of football fans will flock to Philadelphia to watch their favorite college athletes officially turn pro. Last year,…
For anyone looking at the world today, angst is a highly appropriate and proportionate response. Whether it's the economy, politics or society in general, things seem seriously akilter. For the social entrepreneur,…
We ve all become accustomed to that by now ubiquitous and generally annoying phenomenon of checkout charity -- being asked, just as we re settling our bill, to make an additional contribution…
Whether it's your on-going corporate philanthropy initiatives, your latest cause marketing effort or your brand's drive towards Purpose, don't forget: today we live in a bottom-up, local first, people empowered world. With…
Another year for the record books! 365 days have passed since we sent our last Year-in-Review update. So many things have changed, yet so many have remained the same. To quote the…
Technology enables marketers to create a one-on-one relationship with their customers, which has often been recognized as the holy grail. We send personalized content, promotions and product recommendations through this type of…
Entering its fifth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving and the widely recognized shopping events…
in/PACT , an interactive purpose activation platform that works with brands such as Red Bull , L'Oreal, The Super Bowl and The Miss Universe Organization, has been selected from over 600 applicants…
One of the most remarkable and, honestly, dispiriting aspects of the 2016 election -- a dystopian exercise in democracy that historians will be studying for years to come -- was the utter…
What would you say if we told you that each sip of coffee you took not only contributed to the environment, but helped your favorite charity? It would probably make your sleepy…
The Cannes Lions International Festival of Creativity has partnered with purpose activation platform in/PACT to invite delegates to shatter gender stereotypes by directing a portion of the proceeds from the Glass Lion…
As I head to the Cannes Lions Festival, where in/PACT will celebrate the Glass Lion the brands who support gender equality, I cannot help but reflect on the true impact we can…
A Novel Concept: Positive Change + Effectiveness Generally you'd expect them to go hand in hand, right? Any initiative, program, campaign, etc., offering positive change should be considered somewhat less than true…
Purpose activation technology platform in/PACT has announced the hire of another former LinkedIn leader, Hari Jagannath, as their new VP of Operations. Jagannath will be bringing his vast experience in operations and…
The San Francisco Bay Area Super Bowl 50 Host Committee has recently completed a program in partnership with interactive cause marketing company in/PACT and San Francisco-based pro-social ad agency Citizen Group that…
Brands that connect emotionally with consumers, not just through the benefits associated with the brand’s service or product but who connect on shared values, are more successful so says Target Marketing 47…
With Super Bowl 50 right around the corner, one thing that the Super Bowl 50 Host Committee is focusing on for this monumental event is sustainability. The host committee has partnered with…
If you create, manage, place, buy or even just consume advertising, you're certainly aware that the Super Bowl has become one of the most lavish and spectacular "ad-fests" that exists in any…
Interactive cause marketing company in/PACT has signed a strategic partnership agreement with incentive marketing solutions provider Snipp Interactive Inc. ("Snipp"), better allowing both companies to drive customer engagement and purchase for their…
What I love about this Super Bowl is that it's about so much more than just football. Yes, the big game on Super Bowl Sunday matters and will be the centre of the nations…
Interactive cause marketing company in/PACT has announced former Edmunds.com CMO Michelle Denogean has joined their leadership team. Denogean will serve as in/PACT's SVP, Product Sales Marketing. Denogean is a senior marketing executive,…
Initiative Support Focus on Creating a 'Net Positive' Super Bowl by Rewarding Fans with Social Good Incentives SAN FRANCISCO - The San Francisco Bay Area Super Bowl 50 Host Committee today announced its…
It all started with a simple concept: a ball, and that ball’s ability to change the lives of millions. The One World Play Project believes that play is in our DNA —…
Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference…
The global purpose activation firm in/PACT has signed a strategic partnership with the brand consultancy network Innate Motion , better allowing both companies to help brands activate their purpose-driven programs at scale.…
One relatively underused weapon in a marketer's arsenal is what's becoming known as the "social good incentive" -- the ability to shape attitudes and, more importantly, behaviors by engaging customers or other…
Wow. What a year. All of us here at in/PACT come to work each morning with one simple mission: to help companies activate their purpose and change the world through people-empowered giving. Our…
On the cusp of International Giving Day on Tuesday, December 1st, all of us here at Vouch had the same thought: why limit the giving to just one day? And just like…
The paint was still drying when I ascended the escalator into Coca-Cola’s brand new conference center at their world headquarters in Atlanta. Drifting by me on the wall hung proud relics of…
A great lesson from the world of comedy. One of the fundamental guidelines of improv comedy—practiced by groups from Chicago’s Second City to New York’s Upright Citizens Brigade —is known as the…
GivDay , a new turnkey technology platform aimed at putting purpose into the heart of every workday, announced their product launch on Tuesday, December 1 , coinciding with International Giving Day. The…
Vouch – a mobile application that connects local businesses, residents and causes – is having its national launch in the Charleston area and has announced a massive giving initiative to celebrate International…
The happiness of life is made up of minute fractions -- the little soon forgotten charities of a kiss or smile, a kind look, a heartfelt compliment, and the countless infinitesimals of…
This guest blog post comes from Olivia Brooks Allan , in/PACT's new Vice President of Strategy. If you’re anything like me, you may have felt like you could, and most certainly would , change the…
Interactive cause marketing platform in/PACT announced a partnership with Neill Duffy to establish a new division which will focus on helping brands, sports and entertainment properties to activate their purpose. Duffy will…
Daniel Pink’s TED talk “ The Puzzle of Motivation ," which, I hasten to add already has been viewed 14,389,288 times, is experiencing a resurgence of interest. I believe that this is because…
Today, we are proud to announce the hire of two new members of our management team, Olivia Brooks Allan and Ted Voltmer . Allan is joining the in/PACT team as VP of Strategy, bringing…
“Maximum growth and high ideals are not incompatible. They’re inseparable.” Here at in/PACT, we’ve always taken that quote to heart. Written by Jim Stengel, the head of the in/PACT Advisory Board, in…
How does a global live broadcast personally engage with every single viewer across multiple countries, while simultaneously uniting them all around a singular cause? Cisneros Media deployed in/PACT’s people-empowered giving platform during…
At SOCAP last week, people convened around the emerging trend towards impact investing as a means to combining purpose and profit. In his 2013 book Happy Money , Professor Michael Norton of…
The Pope's inspiring and often blunt words on his US visit contained an underlying theme: that consumer culture needs to evolve to help recreate and reinforce social bonds. Wow. That seems to have been…
In a new video interview series, former P G CMO Jim Stengel, Chairman of the in/PACT Advisory Board, answers this question... with a few pointers as well on how brands need to…
The Young President’s Organization (YPO) website showcases in/PACT and Founder Amar Sharany’s commitment to the social good enterprise If you’ve ever been in a car chances are you’ve buckled up... but it’s…
The City Bin Co. – Gene Browne’s Ireland based waste management company – has been disrupting the industry since 1997 by focusing on service excellence in an industry not typically associated with…
The Nexus Global Youth Summit in NYC Last Week Brought Enlightenment to this Child of the Sixties... Back in the sixties, the fight for societal change happened under the colors of the…
87,340 euros. 10 charities. 1 week. With the launch of their new award, The Glass Lion, Cannes Lions did something extraordinary. Watch the short film we made to see the highlights from…
“Maximum growth and high ideals are not incompatible. They’re inseparable.” ― Jim Stengel, author and marketing expert
In partnership with the Cannes Lions, in/PACT created an immersive experience that allowed delegates to actively participate in the organization's commitment to give back. Over the years, The Cannes Lions International Festival…
When Cannes Lions debuted in 1954, it was not called Cannes Lions and it was not in Cannes. The first International Advertising Film Festival was held in Venice, Italy and drew 187…
For the purpose-driven brand, these are the best of times, these are the worst of times. On the one hand, it seems every CEO and CMO these days has understood that they…
This week's post features guest blogger, Danika Trosen, who is the Major Gifts Officer and Fundraising Events Director for the American Red Cross in the Minneapolis-St Paul area. With significant experience in…
A local online publication, Silicon Harbor Magazine recently did a feature on Vouch, the in/PACT mobile app that connects local causes and local businesses. Special thanks to Angela Raimondo for the write-up! Keep…
Much of our philanthropy seems to work according to what you could call the "Mother's Day model": we designate a date on the calendar and, in a display of concentrated generosity, we…
For many, May 5th (aka cinco de mayo ) will represent simply another occasion to consume margaritas and guacamole. For others, it's "Giving Day" in communities across the nation -- an opportunity…
Every year, in the comfy confines of oak-paneled boardrooms around the world, decisions of consequence are made by groups of predominately old white men about which causes and nonprofits will benefit from…
Amongst the steady barrage of tweetable soundbites and eminently enlightened meaningfulness that tends to emanate from the annual global powerfest that is the World Economic Forum, this quote from Alibaba.com CEO Jack…
Today, as companies and brands come to grips with the new set of consumer expectations and seek to navigate the unforgiving rapids of social media commentary and scrutiny, embracing a higher Purpose…
Apple's famous manifesto celebrated the "crazy ones" who set out to change the world. Is it time for the brand to do the same? At Apple, Steve Jobs was famous for having…
When we think of inequities in the U.S., we often focus on the great inequalities in the distribution of income and wealth. Economists like Emmanuel Saez and Gabriel Zucman have been compiling…
Henry Ford and Steve Jobs both famously asserted that they considered themselves better judges of what customers want and need than customers themselves — and many consultants might agree. Yet, increasingly companies…
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