January 26, 2016 05:00
By Stacy Verner in Press Release
Interactive cause marketing company in/PACT has signed a strategic partnership agreement with incentive marketing solutions provider Snipp Interactive Inc. ("Snipp"), better allowing both companies to drive customer engagement and purchase for their respective clients.
Founded in 2007, Snipp is an international provider of marketing promotions, rebates and loyalty solutions. SnippCheck, Snipp's unique receipt processing engine, allows brands to easily tap into customers at the point of purchase without the need to set up any type of POS integration, and makes purchase-related promotions simpler and easier. Customers can simply send a picture of their purchase receipts through their mobile phones or via promotional microsites to receive coupons, participate in contests, collect loyalty points, unlock rewards or receive rebates. SnippCheck uses its image recognition technology to validate the authenticity of the receipts submitted and to enable redemption.
By partnering with in/PACT, a cause marketing technology platform that connects brands to their customers, employees and stakeholders through "people-empowered giving," the companies plan on combining their services to develop strategic purpose-driven campaigns for their clients.
"This is a partnership that will allow us to meet our clients' needs to offer Social Good rewards, which is an increasing priority for consumers," said David Hargreaves, Chief Client Officer at Snipp. "Charitable giving within a loyalty and rewards setting not only meets corporate social responsibility goals, but also allows a greater alignment with customer values. We are happy to be able to make these socially conscious options available as part of our rewards platform."
in/PACT Chairman Amar Sharany, a pioneer in the field of cause marketing, and CEO John McNeel, a 25-year veteran of advertising and global marketing, launched the company last year to bring to market a technology platform that allows brands and consumers to interact with each other through people-empowered charitable giving.
"We are thrilled to sign a strategic alliance agreement with Snipp, a leader in the marketing technology sector whose business aligns very well with our own," said McNeel. "Several of Snipp's solutions, such as their receipt processing capabilities, fit perfectly into the platform in/PACT has created. We are excited to see what the future holds for us both."