Reports

Research on loyalty and giving.

The data behind customer-facing giving at enterprise scale. Interactive reports and evidence you can share.

The $10 Billion Points Graveyard interactive report
Interactive report · Loyalty-Linked Giving

The $10 Billion Points Graveyard.

A quarter of US loyalty points are never spent, worth an estimated $10 billion a year. More than half of members would rather donate their rewards than redeem them, yet almost no program lets them. The full story, visual and interactive.

View the interactive report→
Coming soon

Community Giving at Enterprise Scale

A benchmark on running customer-directed giving programs without adding client headcount.

Coming soon

The Loyalty-Linked Giving Playbook

How points-to-donation mechanics turn dormant members into engaged givers.

Coming soon

Donation as a Reward

Why members want to give their rewards away, and why almost no program lets them yet.