Missed Our Podcast? Catch the Highlights: Unlocking Brand Purpose with in/PACT's Experts
By Catalin Serban in Blog
November 15, 2023 22:00
In the dynamic realm of corporate social responsibility and brand purpose, in/PACT's inaugural episode of the Brand Purpose Podcast offers a wealth of insights. Hosted by Gregg O'Neill , in/PACT's Chief Revenue Officer, the episode features thought leaders Catalin Serban and Ben Netter, who share their deep understanding of purpose-driven marketing and corporate giving.In the dynamic realm of corporate social responsibility and brand purpose, in/PACT's inaugural episode of the Brand Purpose Podcast offers a wealth of insights. Hosted by Gregg O'Neill , in/PACT's Chief Revenue Officer, the episode features thought leaders Catalin Serban and Ben Netter, who share their deep understanding of purpose-driven marketing and corporate giving.
Evolving Landscape of Purpose-Driven Marketing: Catalin Serban, in/PACT's Director of Strategy and User Experience, brings a fresh perspective on the transformation of brand marketing. He explains how today's brands are moving beyond product-centric strategies to champion ideas and impacts that resonate deeply with consumers. This paradigm shift to authenticity and shared values is more than a marketing strategy; it's a relationship-building tool with consumers, fostering a deep, values-driven bond.
Strategic Benefits of Embracing Social Causes: The podcast underscores the strategic importance of aligning with social causes. This alignment isn't just a nod to current trends; it's a savvy business move. Brands that authentically advocate for social causes not only build stronger customer relationships but also see significant financial benefits, including increased market value and revenue growth.
The New Consumer Engagement Model: Ben Netter, Director of Account Management at in/PACT, delves into the changing nature of consumer-brand relationships. He highlights a shift from transactional to co-creative engagements, where consumers want to align with brands that mirror their personal values and purposes. This evolving dynamic is crucial for brands aiming to build lasting loyalty and engagement.
Data-Driven Approach to Philanthropy and Brand Loyalty: The discussion also touches upon the importance of data in shaping corporate philanthropy strategies. Citing a report from Con Porter and Nelli, the podcast reveals that a majority of younger consumers gravitate towards brands that reflect their own purpose and values, underscoring the need for authenticity in brand messaging and actions.
Success Stories in Community Giving: The episode shines a spotlight on exemplary community giving programs by brands like Target, Kroger, and PetSmart. These case studies illustrate how integrating giving into the consumer experience can significantly enhance brand loyalty and community impact, setting new benchmarks in corporate philanthropy.
Looking Ahead: Emerging Trends in Corporate Giving: The podcast concludes with predictions about the future of community giving and purpose-driven marketing. With a focus on the financial industry and the potential of AI in enhancing giving programs, the conversation points to a future where technology and authenticity play pivotal roles in shaping corporate giving strategies.