January 07, 2016 05:00
By Stacy Verner in Press Release
The global purpose activation firm in/PACT has signed a strategic partnership with the brand consultancy network Innate Motion, better allowing both companies to help brands activate their purpose-driven programs at scale.
Innate Motion, which works with global clients like Unilever, The Coca-Cola Company and Samsung, defines their mission as "helping create and deliver transformational experiences so people, teams or organizations can see their operating contexts with greater purpose, can choose and commit to a purpose with greater commitment and can turn a shared purpose into meaningful actions for impact."
By partnering with in/PACT, a cause marketing technology platform that connects brands to their customers, employees and stakeholders through "people-empowered giving," the companies plan on combining their services to develop strategic purpose-driven campaigns and execute those campaigns using the in/PACT platform.
in/PACT cofounders Amar Sharany, a pioneer in the field of cause marketing and Chairman of in/PACT, and CEO John McNeel, a 25-year veteran of advertising and global marketing, launched the company last year to bring to market a technology platform that has been several years in development and that allows brands and consumers to interact and engage with each other through people-empowered charitable giving.
"We couldn't be more excited to welcome the Innate Motion team as a part of in/PACT's quickly-growing extended family," said McNeel. "Innate Motion's strategic research, positioning and brand strategy capabilities are now an invaluable asset to our company, and their global team of consultants will also benefit from utilizing our technology to better activate their client's purpose-driven missions."Christophe Fauconnier, Founder of Innate Motion, is the author of two books, "Activists Dare to Care" and "Creating Value People to People." He has dedicated his career to "bringing human sense to business in a world that applies too much business sense to humans" by helping his many clients craft brands with purpose, and translate that purpose into meaningful action.
"We are thrilled to announce our partnership with in/PACT," said Fauconnier. "We feel confident that our combined service offerings will help both of our clients better activate their purpose and make a lasting, positive impact on the world around us. For generations, we have focused on the individual drives of success: passion, hard work, talent and luck. But today we are more and more recognizing that success is increasingly dependent on how we interact with others and how we let others interact with us."
"To get ahead in today's world, we need to re-learn how to grow with caring and daring relationships that can work for each other," Fauconnier concluded. "We have to better learn how to create change together with our consumers so we can together have more impact and flourish."
in/PACT has introduced the world's only global purpose activation platform that connects brands to their customers, employees and other stakeholders through "people empowered giving." Through its proprietary platform and portfolio of digital products, in/PACT provides better loyalty, increased conversion and more sales for businesses through social good incentives.
ABOUT INNATE MOTION
Innate Motion, a global B-Corp company, believes that the best way to grow brands is to help them create real value for the people they serve. By engineering journeys of change, Innate Motion invents better, more effective and more impactful ways to create growth for the purpose-driven brands they work for.