in/PACT Selected as Finalist in Mastercard Start Path Program

By Amy Kubie in Announcements, Press Release
November 21, 2016 05:00

in/PACT, an interactive purpose activation platform that works with brands such as Red Bull, L'Oreal, The Super Bowl and The Miss Universe Organization, has been selected from over 600 applicants to pitch their solutions at the Mastercard Start Path pitch day in Miami on November 30th and December 1st. They are competing against 12 to 14 other finalists for the opportunity to join the Mastercard Start Path virtual mentorship program.

Mastercard Start Path partners with commerce and fintech startups from around the world to help scale their businesses. The program enables companies to gain access to Mastercard's global ecosystem and to break new markets through relationships with Mastercard and their customers. A hybrid model designed to help solve key operational challenges for companies, Start Path provides immediate access to experts and resources from across the organization and the opportunity to dive deep with Mastercard's internal and external networks. The Start Path program has helped to accelerate other commerce startups, such as ZenCard, Penny Owl and APDS.

in/PACT joins a select group of 12 to 14 other finalists that have been selected from an initial pool of over 600 global applicants. The determining factors that Start Path screens for when looking for finalists are: startups that demonstrate significant competitive advantage, target a sizeable market in the commerce space, have recently secured seed or series A investment and have a team of five or more members with key roles established and strong domain or technical expertise.

"We couldn't be more excited about the opportunity to present to the Mastercard Start Path team," said John McNeel, Co Founder & Chief Brand Officer at in/PACT. "Being chosen as a finalist from so many talented applicants is a humbling experience, and we can't wait to show Start Path why we believe that purpose activation has a strong place in the future of commerce."


in/PACT is a technology platform that activates purpose for people, brands and causes by enabling people to engage more deeply with the causes they care about and support the brands that share their values. With over 1,000,000 causes on the platform, in/PACT's activation engine enables marketers to create shared moments of purpose through customer-directed giving campaigns, driving loyalty, advocacy and sales by empowering customer choice. For more information, visit, follow @inpactnow on Facebook, Twitter, LinkedIn and Instagram or email to speak to a representative.

Originally posted on PR Newswire: