Kelly Peterson

Kelly Peterson is Partnership Director at ROAR Forward, a joint venture with Michael Clinton and Hearst Ventures built around the New Longevity Market and the consumer intelligence behind it. She is also Advertising Sales Director at Galerie, Senior Business Advisor to the virtualization platform ALL3D, and has been Principal of High Point Marketing since 1995. She joined the in/PACT Board of Directors in 2026.

Kelly spent more than twenty years at Hearst. As Group Advertising Director for Hearst Media Solutions she led corporate advertising sales across the Southeast, growing the territory from $3M to a high of $27M and holding the number one market share position for thirteen consecutive years. She built integrated programs for The Home Depot, Coca-Cola, Lowe's, Benjamin Moore, Burt's Bees and Tanger Outlets, and worked on the launch teams for HGTV, Food Network Magazine and Dr. Oz. As Executive Director of Sales for the Hearst Lifestyle Group she ran digital and print sales for Good Housekeeping, Woman's Day, Country Living and Prevention, grew the business 183% in 2020 and was named Salesperson of the Year. She began in publishing at Meredith Corporation, where she launched the regional travel program for Better Homes & Gardens.

Thirteen years of market leadership were built on accounts that renewed rather than accounts that were won once. That is the discipline she brings to this board: brands earn a voice in the market by being useful to the people they are talking to, and the relationship is the asset. She is also a working voice artist, which is a fair description of the same instinct pointed at a microphone.

Based in Charleston, South Carolina.